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    <lastmod>2021-02-22</lastmod>
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      <image:title>Home - Daniel Rigamer</image:title>
      <image:caption>User Experience Design</image:caption>
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    <loc>https://www.danielrigamer.com/contact</loc>
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    <lastmod>2020-09-24</lastmod>
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    <loc>https://www.danielrigamer.com/about</loc>
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    <lastmod>2021-01-27</lastmod>
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      <image:title>About</image:title>
      <image:caption>I’m a User Experience Designer with a decade of experience in the performing arts, costume construction, wardrobe management, and hospitality. I’m passionate about user research, the power of collaboration, and good storytelling. I recently changed my career to UX because I love people. I want to make the world a better place for everybody one experience at a time. Some of my core values are empathy, honesty, efficiency, and general fabulousness.</image:caption>
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    <loc>https://www.danielrigamer.com/venmo</loc>
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    <lastmod>2020-12-16</lastmod>
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      <image:title>Venmo</image:title>
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      <image:title>Venmo</image:title>
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      <image:title>Venmo</image:title>
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      <image:title>Venmo</image:title>
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      <image:title>Venmo - Get me to the Affinity Map!</image:title>
      <image:caption>We included the entire team for our initial mapping. Then I spent another day refining our groupings and extracting insights until a problem rose to the surface.</image:caption>
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      <image:title>Venmo - Ok, I take it back…THIS is my favorite part!</image:title>
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      <image:loc>https://static1.squarespace.com/static/5f67a324d9d074256900a9d4/t/5fd7a12915631356ff645a1d/1605894129870/How+Venmo+Big.png</image:loc>
      <image:title>Venmo - So here’s what we found: There is a level of trust that comes with being the first.  -While there are a number of money transferring apps out there now most users continue to favor Venmo over the others due to its familiarity and by the fact that it was the first to come out. Venmo tends to be the app everyone has in common.  -Even the people who have ventured into using other apps still default to Venmo for common small sum transfers like paying back roommates for household expenses or, most popularly splitting the check after a meal. Splitting a check after a meal is where most common pain points occur.</image:title>
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      <image:title>Venmo</image:title>
      <image:caption>One small but incredibly important iteration centered around the UX writing. Words are powerful! We changed “send bill” to “share bill.” Users were getting stuck and unwilling to continue because they weren’t entirely sure of what they were doing, and they especially didn’t want to make a mistake when handling money with friends. Our prior research around Venmo habits and etiquette supported the change, and our testing proved it successful!</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5f67a324d9d074256900a9d4/t/5fd7a12915631356ff645a29/1605894129872/Venmo_ideationshot_widehands.png</image:loc>
      <image:title>Venmo - And so the iterative design portion of our project began…….</image:title>
      <image:caption>We excitedly dove into ideations for the user flow and UI for our solution. We began testing early and often making iteration after iteration as we went. Hold on, maybe THIS is my favorite part.</image:caption>
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      <image:title>Venmo</image:title>
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      <image:title>Venmo</image:title>
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      <image:title>Venmo</image:title>
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  <url>
    <loc>https://www.danielrigamer.com/feloh</loc>
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    <lastmod>2020-12-15</lastmod>
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    <loc>https://www.danielrigamer.com/case-studies</loc>
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    <lastmod>2021-02-22</lastmod>
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      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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